For Mana Up’s 2020 “World Stage for Hawai‘i” broadcast, I led the full visual design direction to create a unified and impactful brand experience—entirely bespoke and rooted in local identity. From the initial concept to final production, I designed the event’s overall look and feel across digital and physical media, including the event poster, product box packaging, printed sales catalog, cocktail coasters, web assets, iconography, and social media advertisements. With the event streamed online during the pandemic, the visuals needed to captivate a global digital audience—so I focused on bold, vibrant compositions that honored Hawaiian culture while delivering commercial polish. Every element was custom-crafted to reflect the mana (power) of Hawai‘i and elevate local entrepreneurs on a global stage.