Central to the rebrand was a custom logo system built around a woven triangle — a modern interpretation of the universal “play” button infused with Polynesian design sensibility. This woven symbol, which appears in both the icon and the wordmark, ties the brand together visually while remaining strong and recognizable as a standalone mark. It represents Haku’s connection to music, culture, and storytelling in the digital age. I ensured the identity system was highly adaptable across formats — from merchandise, banners, and wristbands to seasonal campaigns and editorial illustration — while preserving its authenticity and cultural roots.