Carvill Sotheby’s
Marketing Mailers
Carvill Sotheby’s
2012-2025
Softwares > Photoshop
Using Photoshop as my primary tool, I created a series of custom marketing mailers for Carvill Sotheby’s International Realty that blend Hawaiian cultural motifs with major holidays in a playful, visually striking way. Each postcard was digitally illustrated from scratch to reflect local traditions, values, and natural beauty—designed to be timeless keepsakes that clients would want to display year-round. Whether it’s a pineapple dragon for Lunar New Year or a lei-draped statue for King Kamehameha Day, the artwork serves as a personal reminder that Carvill’s realtors are always just a call away. In an era dominated by generic AI-generated imagery, these handcrafted, Hawai‘i-rooted designs stand out as something deeply human and hyperlocal—something no stock site or algorithm can replicate. This project was not just marketing—it was cultural storytelling with lasting emotional impact.